AI systems for real businesses.
Latent Builds is an independent AI implementation studio. I help businesses identify useful AI opportunities, improve workflows, and build internal tools and custom applications that create measurable value.
Latent Builds creates practical AI systems—sometimes for clients, sometimes as standalone products.
Start with the workflow. Build only what helps.
The goal is not to add AI everywhere. It is to improve the outcome. Some processes need a custom internal tool. Others only need a better system and a clean handoff.
- AI opportunity and workflow audits
- Process redesign and internal AI applications
- Custom business tools and SaaS replacements
- AI agents, automations, and knowledge systems
- Integration with existing business systems
- Team enablement, documentation, and handoff
Implementation process
Discover
Understand the business, current workflow, constraints, and highest-value opportunities.
Pilot
Prototype and test one useful case with real processes, users, and data.
Implement
Build the system, integrate it, document it, and prepare it for actual use.
Improve
Review quality, cost, adoption, and performance, then refine or expand it.
Products, client systems, and work in progress.
A mix of public products and private implementation work. Client-sensitive details stay anonymized.
ChatGPT Power User
A focused Chrome extension that turns ChatGPT history into an organized, searchable workspace.
Relay
An AI-assisted client operations product for service businesses.
LLM Rank Monitor
An AI-search visibility and GEO/AEO monitoring platform for tracking how brands appear across LLM-powered answer systems.
Influencer operations platform
An anonymized internal application built around a team’s creator and campaign operations.
Focused tools for recurring problems.
Some recurring problems become standalone products. Latent Builds develops browser extensions, AI research tools, and internal software alongside client work.
Grab any table on the web and export it to CSV, Excel, or Markdown in one click — no messy copy-paste, no cleanup afterward.
A Chrome extension that turns ChatGPT into a real workspace — folders, tags, favorites, full-library search, and local indexing.
Built and led by Morgan Crozier.
Latent Builds is run by Morgan Crozier, an AI implementation consultant and product builder based in Chiang Mai. I bring approximately 15 years of experience across marketing, SEO, paid acquisition, analytics, technology, and business operations.
I work directly with companies—from workflow analysis through implementation, documentation, and handoff—and use tools including ChatGPT and Codex extensively in the work.
About Morgan and the studioHave a process that should work better?
If your team is experimenting with AI, relying on repetitive manual work, or paying for software that does not fit how you operate, let’s look at whether a better system can be built.
Discuss a project