A small studio built close to the work.
Latent Builds is an AI studio run by me, Morgan Crozier. I am based in Chiang Mai and work directly with businesses to find places where AI can help, improve processes, and build software around the work.
My background crosses marketing, SEO, paid acquisition, analytics, technology, and business operations. That mix matters because implementation problems are rarely just technical: they involve people, incentives, existing software, customer expectations, and the way work really moves through a company.
I use ChatGPT, Codex, and other AI platforms extensively, build standalone products, participate in Chiang Mai’s AI and professional community, and bring the same hands-on approach to client systems.
- Business and marketing
- Approximately 15 years across SEO, paid acquisition, analytics, direct response, technology, and business operations.
- Workflow analysis
- Understanding the current process, incentives, constraints, and handoffs before deciding what should change.
- Technical implementation
- Building internal applications, AI-assisted systems, browser products, integrations, and operational tools.
- Handoff
- Working directly with the people who use the system, then documenting and training so the software can become part of normal operations.
“Latent” refers to capabilities or opportunities that already exist but have not yet been turned into software. “Builds” is the important part: the studio delivers working systems.
Work directly with Morgan.
If there is a process, internal tool, or AI experiment you want to improve, send the context.
Discuss a project